AlUla Peregrina to show Saudi-made hotel and spa products in Riyadh

AlUla Peregrina Trading Company, owned by the Royal Commission for AlUla, will present Saudi-made luxury hotel amenities and spa solutions at the Hotel & Hospitality Expo Riyadh on Sept. 16, 2026. The launch targets hospitality operators looking for traceable, locally developed wellness products rooted in AlUla’s native botanicals and traditions.

Why it matters: - AlUla Peregrina is positioning Saudi-made wellness products for luxury hotels, resorts and spas. - The offering taps demand for locally sourced amenities that support sustainable procurement and regional value creation. - The company is using Moringa peregrina, a native Arabian botanical, to anchor a hospitality product line with an AlUla identity.

What happened: - AlUla Peregrina Trading Company, wholly owned by the Royal Commission for AlUla, is participating in the Hotel & Hospitality Expo Riyadh. - The company will introduce its AlUla Peregrina brand and a portfolio of luxury hotel amenities and spa solutions. - The products are being showcased at Stand 1C159 during the expo. - The event includes a public invitation for visitors to meet the AlUla Peregrina team and review the Saudi-made formulations.

The details: - The portfolio is powered by what the company describes as the first fully integrated supply chain from the Desert of Arabia. - The products are 100% Saudi-made and developed and manufactured in AlUla, Saudi Arabia. - The range uses naturally derived ingredients, scientific innovation and responsible sourcing. - The line is intended for premium skincare, haircare and personal care applications. - The exhibition will feature luxury guest amenities, bath products, body products and massage products. - The formulations are designed for wellness experiences and premium hospitality environments. - The company says the products combine performance, traceability and authentic Arabian heritage. - The collection is marketed to hotel operators seeking products with proven efficacy, responsible sourcing and full traceability. - AlUla Peregrina also works with hospitality partners on bespoke formulations tailored to each hotel, resort or spa. - Custom offerings can include signature fragrances, premium guest amenities and personalized wellness collections.

Between the lines: - The move reflects a broader hospitality push for guest products that feel place-specific rather than generic. - AlUla Peregrina is pairing destination branding with a local manufacturing story to stand out in the premium amenities market. - The company is also linking product development to heritage and sustainability, which can matter to hotel buyers looking for procurement and branding differentiation. - Nicolas Levron, chief operating officer of AlUla Peregrina Trading Company, said luxury guests want experiences that are authentic, memorable and connected to the destination. - Levron said the products bring AlUla’s botanical and traditional heritage into hospitality and enable premium wellness experiences that are locally inspired and scientifically developed.

What's next: - AlUla Peregrina is seeking hospitality partnerships for custom amenity and wellness programs. - The company is using the Riyadh expo to expand awareness of its Saudi-made formulations among hotel, resort and spa buyers. - Visitors can review the products and discuss potential collaborations during the event. - More information is available through the company's LinkedIn page and its Instagram account.